Revolution
in the textile industry is at its peak and consumers are loving the ongoing
trend. Clothing crafted from organic material is dominating the market and
winning the hearts of environmentally and socially conscious individuals.
Eco-nuts who are willing to do their bit for the environment by any means are
opting for clothes that don’t consume natural resources.
Sustainability and
Consumers Mindset
Sustainable clothes are in huge demand owing to the natural properties they
bring to the table. This is the reason why everyone is turning towards organic
and eco-friendly clothes. When it comes to fruits and vegetables, each one of
us expects them to be 100% organic, then why don’t we pay the same heed to garments.
Why do we end up buying cheap and low-quality clothes that may have an adverse
effect on our health?
Perks Associated with
Sustainable Fashion
Most people
think that sustainably sourced clothes don’t make them look cool and stylish
and that is the reason why they look for other options. The reality is, sustainable
fashion comes with plenty of options where one may choose their favorite
design, style, and color. The biggest benefit is, not only you have the freedom
to flaunt your personal style but also you experience lots of health benefits.
Why to Avoid Fast
Fashion
Clothes not
only define who you are but also ensure that you are feeling comfortable and
flexible. With Cheap and poor-quality garments you can’t get what your body
needs unlike 100% organic cotton clothes
with which you are sure to get optimum comfort. We are all a part of a world
where saving the planet is critically important as it has been getting damaged
owing to the selfish activities of humankind. Meeting the needs of society at
the expense of the environment is not acceptable as this may lead to severe
effects.
Global Problems
Associated with Fast Fashion
The
environment has already got harmed due to over exploitation that leads to the
destruction of resources, population, and deforestation. There are other
problems like global warming and biodiversity loss that can even lead to human
extinction.
The Arrival of
Eco-Conscious Brands
The need of
the hour is to support and encourage brands that follow sustainable practices
to produce apparels. Ultimately, preserving the natural resources should be the
utmost priority and Eco-conscious brands do so.
Drawbacks of Cheap
Garments
Every year a
massive amount of energy and chemicals go into the making of cheap apparels that
neither last long nor benefit your health. In addition, these chemical-stuffed
apparels cause great damage to the environment while gifting you various skin
problems. The damage done to this planet by garments driven through synthetic processes
is not something fashion magazines are talking about.
Sustainability and
Consciousness
However,
things are gradually improving with the emergence of the concept of sustainable
fashion. People have become health-conscious than ever before and are choosing
clothing that proves beneficial to their skin. They are looking for health benefits
not only in food items but in clothing too. The awareness over the years has
made the decision-making easy for the consumers.
Importance of Ethical
Fashion
Now you can see
more and more people around you who talk about eco-friendly clothing, fast
fashion, and its consequences on the environment. Ethical fashion is concerned
with the safety of workers, working conditions of factories, fair wages, and
other factors that ensure that everything is going ethically.
What Does Ethical
Fashion Address
From
designing to distribution, ethical fashion focuses on reducing the negative
impact on animals, people, and the planet. The system addresses how long the
clothes last before they reach landfills. Cheap and low-quality garments harm
the environment not only during manufacturing but also when they are discarded
after use.
Fast Fashion and
Low-Class Countries
To break the
series of destruction, it is of utmost important to aim for sustainability. Your
health is of critical importance and so is soil. Many low-class countries that
give utmost priority to fast-fashion to keep up with the changing trends treat
poorly with the workers like slaves.
Consumer Buying
Behavior Patterns
The actual
problem lies in consumer buying behavior patterns as consumers are the ones who
create demand for fast-fashion. In order to meet the huge demand of a vast
majority of consumers, the companies start producing garments in unethical and
harmful ways. This process ends up consuming natural resources that are needed
to be preserved and without which human survival isn’t possible.
Brands Who Follow
Sustainable Practices
Brands who
are into the business of sustainable fashion, not only positively impacting the
environment but also ensuring better working conditions, fair wages, and no
cruelty. 100 billion items of clothing produced per year and 85% of cheaply
made end up in landfills.
Eco and Health-friendly
Clothing
Why change
clothes every 3 months, when you have the option to own health-friendly clothes
that not only feel good on your skin but also last long. You want to stock your
wardrobe with quality clothing that will stay for years, you just have to make more
conscious choice by opting for environment-friendly clothes.
If you are
the one who gets irritated by constant itching and some other skin issue, it’s
time to invest in clothing driven through natural processes. Eco-friendly
clothing comes with these premium properties:
Soft, Airy
& Breathable
Hypoallergenic
& Skin-friendly
Cozy,
Comfortable & Flexible
Light-weight,
Odorless & Durable
Pilling-proof with No Shrinkage
Natural Dyes with No Fading
Great Strength, Great Endurance
You need to
support those brands who are making conscious efforts to bring a positive
change to society through their clothing range.
In the
recent years, the term “sustainability”
has managed to aware and influence health and socially-conscious individuals.
Consumers today are aware of the product which is likely to release chemicals
into their skin. This is the reason why educated and well-informed consumers are
shifting their purchasing decisions. One needs to buy sustainable not because
it’s prevalent in the market but because there is a strict need to do something
towards the betterment of the environment.
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